What to Test for Best Results
Clients are always asking us what “works,” such as what time of day to send their email, what day of the week, how long their subject line should be, which call to action would work better. Truth be known, there are not hard steadfast rules as each industry, and each population may receive your email differently. The best way to know, is to TEST. So, now you’re asking “What should I test for?” And, according to the 2013 MarketingSherpa Email Marketing Benchmark Survey, here’s the what others are testing for:
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Keep in mind that small changes can be significant ones. And, above all, listen to your testing results!