Reading Filter Results

After your Products, Data Dimensions and specific filter criteria have been selected, click ADD FILTERS.
The Venn Diagram will visually illustrate your filter interactions.  Hover your mouse over the interactive circles within the Venn diagram to display the total users for each overlap.  

The Venn diagram will only show the circle interactions if there are more than one filter and a maximum of 5 circles (the first 5 filters). 

This example illustrates the relationship between publications, e-newsletters and several tradeshows.  Any blue hyperlink can be downloaded, saved to a campaign or exported directly to ECN Email Marketing.  To expand any of the filters to show your criteria, click the ‘(Show Filters…)’ link.  The total of the filters combined has been de-duplicated (de-duped) to show the UNIQUE total.

The filter interaction box shows the unique numbers (de-duplicated totals):

  • The ‘1-2 (intersect)’ is the number of records in both filters.
  • The ‘1-2 (union)’ is the unique number of records in filter 1 and/or filter 2.
  • The ‘1 NOT IN 2’ count is the number of records in the first filter, but not in the 2nd and conversely,  ‘2 NOT IN 1’ is the opposite.
  • ‘All (Intersect)’ is the number of records in ALL overlapping filters. In this example, this is the number of records in ALL 3 filters.
  • ‘All (Union)’ is the unique number of records in filter 1 and/or filter 2 and/or filter 3.