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    • GROUPS >
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        • Export Group
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          • Merge Profile
        • Seed List
        • Edit Profile
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        • User Defined Fields (UDFs) >
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      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
        • Opt-out Levels
        • Opt-out Preference
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    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
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        • Dynamic Tags
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          • Link Alias
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    • Folders
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        • Set Up Blast >
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            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
        • Report Categories
        • BLAST REPORTS >
          • A/B Summary Report
          • Blast Reporting
          • Campaign Report Definitions
          • Blast Report Samples
          • Campaign Statistics Report
          • Champion Audit Report
          • Click-Through Reports
          • Delivery Report
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          • Email Fatigue Report
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          • How Opens are Tracked
          • Individual Blast Report
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          • Google Analytics >
            • Google Analytics Domain Selection
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    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
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        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
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    • EMAIL RESOURCES >
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      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
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          • SPAM Trigger Words
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  • MARKETING AUTOMATION
    • Marketing Automation Overview >
      • Define Your Goal
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      • Initial Set Up >
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      • Form Properties
      • Subscriber Login
      • CSS/Styles
      • Form Controls >
        • Querystrings
      • Rules
      • Notifications
      • 3rd Party Output
      • Double Opt-In
      • Summary
  • UAD
    • Dashboard
    • AUDIENCE VIEWS >
      • Consensus
      • Recency
      • Product
      • Cross Product
      • Record
      • Brand
    • Sales View
    • Markets >
      • Creating Markets
      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
        • Circulation Filter
        • Activity Filter
        • Adhoc Filter
        • Saved Filters
        • Reading Filter Results
        • DOWNLOAD / EXPORT >
          • Data Masking
          • Download/Export Records
          • Download Template Setup
      • UAD REPORTING >
        • CrossTab Report
        • Demographic Reports >
          • Product Report - Pubcode
        • Geographic Reports
        • Company View
        • Email View
      • View Filters
      • Scheduled Export
      • Filter Comparison
      • Filter Category
      • Filter Segmentation
      • Question Category
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      • View Campaigns
      • Campaign Comparison
    • TOOLS >
      • GeoCoding
      • Summary Report
      • Record View Setup
      • Brand Setup
      • User Brand Setup
      • Download Template Setup
      • Merge Subscriber
      • CrossTab Report Setup
      • UserData Mask Setup
      • Custom Scoring
    • UAD RESOURCES >
      • UAD API Documentation
      • Merge/ Purge Process
      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
        • Highest Clicked Topic
        • Job Title [Function]
        • Nth Query
        • Product Count - Adhoc
        • Product Cross-Engagement
        • Subscriber Score
        • Topic Interest
        • URL Clicks
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      • Additional Data Points
      • How Domains are Tracked
      • GDPR Features for Domain Tracking
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      • ECN/UAD/AMS File Imports/Exports/APIs
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      • Training Checklist
      • Training Methodology
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      • Dimension Mapping
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      • User Permission Glossary
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        • Predefined Customer Roles >
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      • Roles - Creating & Customizing
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      • Release Notes, December 2018
      • Feature Release 09/21/18
      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
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      • September 2016 Release
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kmLearning Center

Qualification Source:  
Other Sources

​Other Sources are identified under 'Qual. Source' within the Circulation Filter (Consensus, Product, Record Details).  Typically 'Other Sources' are rental lists, business directories, associations, etc used for serving the publications to meet your distribution goals.  Generally, there is a list agreement with 'other sources' that often ONLY allows its use for serving the publication(s) and not for marketing about any other products.

BEST PRACTICE:  Check with your publisher about the terms of your 'Other Source' agreement.

To get around inadvertently marketing to these records identified as 'Other Sources', you will need to suppress them within your query.

Example 1:  Identify your 'Other Source' files in comparison with your entire database Audience.
  1. Under the Circulation Filter Qual. Source, select 'Other Sources' and click ADD FILTER.
  2. Select ALL your products (Newsletters, Events, Webinars, Whitepapers, etc) EXCEPT the Magazine Publications and click ADD FILTER.
  3. 1 NOT IN 2 = subscribers that are sourced ONLY to OTHER SOURCE, meaning that you may not have the permissions to send them information about anything except the MAGAZINES (rented for magazine distribution only).
  4. ALL INTERSECT = you may be able to still market to these people since they have engaged on their own with your other products within your database.  You can download the list and analyze the pubcodes (products) to see which products.  Do this at your discretion.
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Example 2:  Suppress your 'Other Source' file against any product(s).
  1. Select any product(s) that is not a magazine publication and click ADD FILTER.​
  2. Under the Standard Filter Qual. Source, select 'Other Sources' and click ADD FILTER.
  3. 1 NOT IN 2 = subscribers that are part of the selected products you chose, but are NOT on your 'Other Sources' list.  You can market to these subscribers.
Picture
NOTE:  If this is a common search criteria that should be included in your query, save the settings as a Saved Filter.

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