Sentry Page Protection
Opt-out Preference
There are now two ways to utilize the Opt-Out Preference feature on a specific email campaign.
MASTER SUPPRESSION
The first option is to add anyone who clicks on the unsubscribe link within the email directly to the Master Suppression Group by checking the "Add to Master Suppression" box. [Note: this feature used to be on the Define Recipients Tab, but can now be found on the Schedule/Send Tab].
Use Case:
Some email marketing users have a ‘suppress all’ rule so that if a person opts-out of one email, they should be suppressed from all further communications.
MASTER SUPPRESSION
The first option is to add anyone who clicks on the unsubscribe link within the email directly to the Master Suppression Group by checking the "Add to Master Suppression" box. [Note: this feature used to be on the Define Recipients Tab, but can now be found on the Schedule/Send Tab].
Use Case:
Some email marketing users have a ‘suppress all’ rule so that if a person opts-out of one email, they should be suppressed from all further communications.
OPT-OUT FROM SPECIFIC GROUPS
The second option allows for a recipient that opts out of one email communication to be opted-out from one or more groups. After selecting the “Opt-out from Specific Groups” checkbox, use the ‘Click here’ link to select the appropriate groups for Opt-out.
Use Case:
A client has multiple groups related to one tradeshow event. When a person unsubscribes from an email regarding this event, the client wants that recipient opted-out of all groups relating to that tradeshow so they don’t manually have to pull unsubscribes from all the groups.
The second option allows for a recipient that opts out of one email communication to be opted-out from one or more groups. After selecting the “Opt-out from Specific Groups” checkbox, use the ‘Click here’ link to select the appropriate groups for Opt-out.
Use Case:
A client has multiple groups related to one tradeshow event. When a person unsubscribes from an email regarding this event, the client wants that recipient opted-out of all groups relating to that tradeshow so they don’t manually have to pull unsubscribes from all the groups.
