Sentry Page Protection
Google Analytics
The purpose of using Google Analytics (GA) Tracking within Email Marketing is to differentiate the links that point to the same URL.
IMPORTANT: Before utilizing the full capabilities of Google Analytics (GA) within Email Marketing, register through Google Analytics (http://www.google.com/analytics/). Also, install the Google Analytic generated snippet of code on every page within the URL that will need to be tracked. You can only view the results of what you have the right to track (ex. www.knowledgemarketing.com VS. www.facebook.com/knowledgemktg ).
In order for Email Marketing to accurately track clicks from email campaigns, every hyperlink MUST begin with a protocol (http:// OR https://). Example: To track clicks of www.knowledgemarketing.com, the link will need to be entered as http://www.knowledgemarketing.com. We append the tracking parameters to the hyperlinks in the content. If your hyperlink takes the user to an intermediate page which eventually re-directs the user to the target website, we do not guarantee that the tracking parameters will reach the target site as we have no control over the intermediate page.
Step 1. Log In to Email Marketing and click on Manage Campaign Items. Choose to Create a Regular Campaign.
IMPORTANT: Before utilizing the full capabilities of Google Analytics (GA) within Email Marketing, register through Google Analytics (http://www.google.com/analytics/). Also, install the Google Analytic generated snippet of code on every page within the URL that will need to be tracked. You can only view the results of what you have the right to track (ex. www.knowledgemarketing.com VS. www.facebook.com/knowledgemktg ).
In order for Email Marketing to accurately track clicks from email campaigns, every hyperlink MUST begin with a protocol (http:// OR https://). Example: To track clicks of www.knowledgemarketing.com, the link will need to be entered as http://www.knowledgemarketing.com. We append the tracking parameters to the hyperlinks in the content. If your hyperlink takes the user to an intermediate page which eventually re-directs the user to the target website, we do not guarantee that the tracking parameters will reach the target site as we have no control over the intermediate page.
Step 1. Log In to Email Marketing and click on Manage Campaign Items. Choose to Create a Regular Campaign.
Step 2. Follow the steps within Email Marketing to either create a new Campaign or use an Existing One.
1. Define Campaign.
2. Define Recipients.
3. Define Message.
4. Message Summary.
5. Determine Schedule/Send Criteria.
Step 3. Within the Schedule/Send Tab, the “Enable Google Analytics Tracking” box will be selected (the tracking code will not appear in the content of the email, it is added to the body of the email when the email goes out. “Clicks” on links in the email are only tracked once the email goes out). *NOTE: Tracking elements are only added on live blasts, not test blasts.
1. Define Campaign.
2. Define Recipients.
3. Define Message.
4. Message Summary.
5. Determine Schedule/Send Criteria.
Step 3. Within the Schedule/Send Tab, the “Enable Google Analytics Tracking” box will be selected (the tracking code will not appear in the content of the email, it is added to the body of the email when the email goes out. “Clicks” on links in the email are only tracked once the email goes out). *NOTE: Tracking elements are only added on live blasts, not test blasts.
Google Analytics tracking will automatically add segments to the URLs in your email for each of the following identifiers: Source (defaults to 'Knowledge Marketing' but custom value can also be used), Medium, Term, Content, and Name. Each dropdown contains the options of Folder Name, Group Name, Message Name, Email Subject, CustomValue or Blast ID for you to add your own unique identifier (see GOOGLE’S Version of URL Builder/Tagging for more ideas). [Please note that personal information such as name and email address cannot be used as an identifier according to Google’s policy).
*In the GA drop down boxes (within Schedule/Send), “CustomValue” can be selected. A text box will appear next to that drop down box where a custom value can be assigned.
*In the GA drop down boxes (within Schedule/Send), “CustomValue” can be selected. A text box will appear next to that drop down box where a custom value can be assigned.
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NOTE:
Do not add special characters in your subject line when utilizing Google Analytics as the link will break during deployment! |
NOTE: The “FOLDER NAME” parameter under the Campaign Medium uses the Folder of the Group, not the Message. Additionally, if anything (content, group, message) is stored in the ROOT Folder in ECN (which is not a real folder), it will come through to Google Analytics as UNKNOWN. If the values you are using (like Folder Name) contain spaces, the activity engine will replace them in the link with a “%20”.
The above information coincides with Google’s URL Builder (See below). Email Marketing will now automatically track this information within a blast without having to manually tag the hyperlinks within the Content.
GOOGLE’S Version of URL Builder/Tagging:
The above information coincides with Google’s URL Builder (See below). Email Marketing will now automatically track this information within a blast without having to manually tag the hyperlinks within the Content.
GOOGLE’S Version of URL Builder/Tagging:
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Step 4. To either select specific domains or all the domains within the email content, click on the icon that is adjacent to the “Enable Google Analytics Tracking” option.
This will provide two options: the ability to track all the domains in the content, or specific domains.
To track specific domains using Google Analytics, enter the domain name and click on the green + mark . Repeat as needed for all the domains that are to be tracked.
- Correct Format: www.knowledgemarketing.com or products.knowledgemarketing.com
- Incorrect Format: http://www.knowledgemarketing.com or https://www.knowledgemarketing.com
Click SAVE to save your selections. Once saved, the selected domains will be used on all blasts unless modified or Google Analytics is turned off.
GOOGLE ANALYTICS EXAMPLE from Knowledge Marketing:
*Both email campaigns below were sent out with different subject lines, but all DOWNLOAD NOW buttons point to the same URL Link. Google Analytics will allow tracking to see which campaign drove the most traffic to the download page.
Subject Line: 4 Step Guide to Transform Sales Subject Line: [New Publishing Guide] 4 Steps for Sales
GOOGLE ANALYTICS EXAMPLE from Knowledge Marketing:
*Both email campaigns below were sent out with different subject lines, but all DOWNLOAD NOW buttons point to the same URL Link. Google Analytics will allow tracking to see which campaign drove the most traffic to the download page.
Subject Line: 4 Step Guide to Transform Sales Subject Line: [New Publishing Guide] 4 Steps for Sales
Log in to Google Analytics account once the Campaign is deployed.
Select the proper date range of when the Campaign was delivered.
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It will display the various Campaigns tracked with Google Analytics during that specific time frame.
Click on the individual Campaign to see specific details (Campaign Source, Campaign Medium, etc).
Click on the individual Campaign to see specific details (Campaign Source, Campaign Medium, etc).
Google Analytics FAQs:
Q. How is the Google Analytics tracking code added to the links in the content?
A. For a campaign that has the Google Analytics enabled, the Google Analytics tracking code would be appended at the end of the link.
For example:
would be converted to
http://www.yoursite.com/index.html?id=123&utm_campaign=KnowledgeMarketing&utm_source=EmailBlast
This is performed by adding the “&” symbol (query string name value pair separator) followed by the Google analytics tracking code.
would be converted to
http://www.yoursite.com/index.html?utm_campaign=KnowledgeMarketing&utm_source=EmailBlast
This is performed by adding the “?” followed by the Google analytics tracking code.
Q. Can I use Google Analytics and Conversion Tracking at the same time?
A. Yes. These two are separate features that can be used at the same time.
Q. Can I view the Google Analytics reports in Email Marketing?
A. No. You need to login to Google Analytics website to view the reports.
Q. How is the Google Analytics tracking code added to the links in the content?
A. For a campaign that has the Google Analytics enabled, the Google Analytics tracking code would be appended at the end of the link.
For example:
- Scenario 1 : Link with an existing query string
would be converted to
http://www.yoursite.com/index.html?id=123&utm_campaign=KnowledgeMarketing&utm_source=EmailBlast
This is performed by adding the “&” symbol (query string name value pair separator) followed by the Google analytics tracking code.
- Scenario 2 : Link without a query string
would be converted to
http://www.yoursite.com/index.html?utm_campaign=KnowledgeMarketing&utm_source=EmailBlast
This is performed by adding the “?” followed by the Google analytics tracking code.
Q. Can I use Google Analytics and Conversion Tracking at the same time?
A. Yes. These two are separate features that can be used at the same time.
Q. Can I view the Google Analytics reports in Email Marketing?
A. No. You need to login to Google Analytics website to view the reports.