kmLearning Center
  • EMAIL MARKETING
    • GROUPS >
      • Manage Groups >
        • Archive
        • Export Group
        • Search Groups / Profiles >
          • Merge Profile
        • Seed List
        • Edit Profile
        • Standard Profile Fields
        • User Defined Fields (UDFs) >
          • Group Config
        • Subscriber Count
      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
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        • Opt-out Preference
        • Master Suppression
        • Suppression Reasons
        • Error/Bounce Messages
    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
          • Message Template Categories
        • Dynamic Tags
        • Link Source >
          • Link Alias
        • Message Types
        • Message Type Priority
    • Folders
    • BLASTS / REPORTING >
      • BLASTS >
        • Campaign Types >
          • Quick Test Blast
        • Set Up Blast >
          • Blast Fields
          • DEFINE RECIPIENTS >
            • Select Group(s)
            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
        • Report Categories
        • BLAST REPORTS >
          • A/B Summary Report
          • Blast Reporting
          • Campaign Report Definitions
          • Blast Report Samples
          • Campaign Statistics Report
          • Champion Audit Report
          • Click-Through Reports
          • Delivery Report
          • Emails Delivered by Percentage Report
          • Email Fatigue Report
          • Email Performance by Domain
          • Email Preview Report
          • How Opens are Tracked
          • Individual Blast Report
          • Link Report
          • Performance by Day & Time Report
          • Top Evangelists Report
          • Undeliverable Report
          • Unsubscribe Reason Report
        • GROUP REPORTS >
          • Audience Engagement Report
          • Click Report (Advertiser Click)
          • Campaign Item (Blast) Statistics Report
          • Group Attribute Report
          • Group Statistics Report
          • List Size Over Time Report
          • Master Suppression Source Report
          • Subscriber On/Off Report
          • Flash Report
        • Scheduled Reports
        • TRACKING & ANALYTICS >
          • Conversion Tracking
          • Google Analytics >
            • Google Analytics Domain Selection
          • Omniture Tracking
          • Topic Codes
    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
        • Unsubscribe Landing Page
        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
      • Message Threshold
      • Gateway
    • EMAIL RESOURCES >
      • Email Marketing API
      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
        • SPAM >
          • Anti-Spam Legislation
          • SPAM Trigger Words
          • SPAM Avoidance Tips
          • Spam Scoring
      • DIGITAL EDITIONS >
        • Digital Edition Requirements
  • MARKETING AUTOMATION
    • Marketing Automation Overview >
      • Define Your Goal
      • Logging In
      • Home Screen Navigation
      • Add New Automation >
        • Building Automation >
          • Automation Controls
          • Automation Canvas
          • Control Properties
  • FORM DESIGNER
    • Form Designer Introduction
    • Logging In
    • Form Home Page
    • Adding A New Form >
      • Initial Set Up >
        • Auto-Submit Form
      • Form Properties
      • Subscriber Login
      • CSS/Styles
      • Form Controls >
        • Querystrings
      • Rules
      • Notifications
      • 3rd Party Output
      • Double Opt-In
      • Summary
  • UAD
    • Dashboard
    • AUDIENCE VIEWS >
      • Consensus
      • Recency
      • Product
      • Cross Product
      • Record
      • Brand
    • Sales View
    • Markets >
      • Creating Markets
      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
        • Circulation Filter
        • Activity Filter
        • Adhoc Filter
        • Saved Filters
        • Reading Filter Results
        • DOWNLOAD / EXPORT >
          • Data Masking
          • Download/Export Records
          • Download Template Setup
      • UAD REPORTING >
        • CrossTab Report
        • Demographic Reports >
          • Product Report - Pubcode
        • Geographic Reports
        • Company View
        • Email View
      • View Filters
      • Scheduled Export
      • Filter Comparison
      • Filter Category
      • Filter Segmentation
      • Question Category
    • CAMPAIGNS >
      • View Campaigns
      • Campaign Comparison
    • TOOLS >
      • GeoCoding
      • Summary Report
      • Record View Setup
      • Brand Setup
      • User Brand Setup
      • Download Template Setup
      • Merge Subscriber
      • CrossTab Report Setup
      • UserData Mask Setup
      • Custom Scoring
    • UAD RESOURCES >
      • UAD API Documentation
      • Merge/ Purge Process
      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
        • Highest Clicked Topic
        • Job Title [Function]
        • Nth Query
        • Product Count - Adhoc
        • Product Cross-Engagement
        • Subscriber Score
        • Topic Interest
        • URL Clicks
  • AMS
    • AMS >
      • SUBSCRIBER RECORDS >
        • Search Records
        • Edit Records
        • Unsubscribe/Reactivate
        • Free/Paid
        • New Record
        • Potential Match
        • Add/Remove Records
        • View Batch History
      • AMS REPORTING >
        • Reporting Tool
        • Report Builder
        • AMS Report Examples
      • OPEN / CLOSE IMPORTS >
        • Open/Close
        • AMS Filters >
          • Creating Filters
          • Save Filters
        • Imports
        • File Validator
        • File Mapper Wizard
        • File Status
        • Edit File Mapping
        • Add Remove
        • Issue Splits
        • Complimentary Imports
      • Wave Mailings
      • Logging Out
      • AMS RESOURCES >
        • Code Sheet Viewer
        • Append/Update Process
        • Record Removal Process
  • DATA COMPARE
    • Navigating Data Compare
    • Add A New File
    • Mapping Columns
    • View Downloads
    • UAD Examples
  • DOMAIN TRACKING
    • Domain Tracking 101 >
      • Additional Data Points
      • How Domains are Tracked
      • GDPR Features for Domain Tracking
  • RESOURCES
    • GDPR Resources >
      • ECN/UAD/AMS File Imports/Exports/APIs
    • Additional Premier Training >
      • Training Checklist
      • Training Methodology
    • CLIENT IMPLEMENTATION >
      • Email Account Structure Guidelines
      • Dimension Mapping
      • System Maintenance
      • Product Inventory
    • Client Webinars
    • Glossary
    • Single Sign-On >
      • Best Practices
      • Admin Roles Defined
      • User Permission Glossary
      • User Role Types >
        • Predefined Customer Roles >
          • EMAIL ROLES
      • Navigating Accounts
      • Edit Your Profile
      • Users - View, Edit & Add
      • Roles - Creating & Customizing
    • Manage Preferences
    • Product Release >
      • Release Notes, December 2018
      • Feature Release 09/21/18
      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
      • October 2016 Product Release
      • September 2016 Release
      • August 2016 Product Release
      • June 2016 Product Release
      • Feb 2016 Product Release
      • 2014-2015 Product Releases
    • Supported Browsers
  • SUPPORT
    • KM Support Portal Instructions
    • KM Support Portal FAQs
  • EMAIL MARKETING
    • GROUPS >
      • Manage Groups >
        • Archive
        • Export Group
        • Search Groups / Profiles >
          • Merge Profile
        • Seed List
        • Edit Profile
        • Standard Profile Fields
        • User Defined Fields (UDFs) >
          • Group Config
        • Subscriber Count
      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
        • Opt-out Levels
        • Opt-out Preference
        • Master Suppression
        • Suppression Reasons
        • Error/Bounce Messages
    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
          • Message Template Categories
        • Dynamic Tags
        • Link Source >
          • Link Alias
        • Message Types
        • Message Type Priority
    • Folders
    • BLASTS / REPORTING >
      • BLASTS >
        • Campaign Types >
          • Quick Test Blast
        • Set Up Blast >
          • Blast Fields
          • DEFINE RECIPIENTS >
            • Select Group(s)
            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
        • Report Categories
        • BLAST REPORTS >
          • A/B Summary Report
          • Blast Reporting
          • Campaign Report Definitions
          • Blast Report Samples
          • Campaign Statistics Report
          • Champion Audit Report
          • Click-Through Reports
          • Delivery Report
          • Emails Delivered by Percentage Report
          • Email Fatigue Report
          • Email Performance by Domain
          • Email Preview Report
          • How Opens are Tracked
          • Individual Blast Report
          • Link Report
          • Performance by Day & Time Report
          • Top Evangelists Report
          • Undeliverable Report
          • Unsubscribe Reason Report
        • GROUP REPORTS >
          • Audience Engagement Report
          • Click Report (Advertiser Click)
          • Campaign Item (Blast) Statistics Report
          • Group Attribute Report
          • Group Statistics Report
          • List Size Over Time Report
          • Master Suppression Source Report
          • Subscriber On/Off Report
          • Flash Report
        • Scheduled Reports
        • TRACKING & ANALYTICS >
          • Conversion Tracking
          • Google Analytics >
            • Google Analytics Domain Selection
          • Omniture Tracking
          • Topic Codes
    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
        • Unsubscribe Landing Page
        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
      • Message Threshold
      • Gateway
    • EMAIL RESOURCES >
      • Email Marketing API
      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
        • SPAM >
          • Anti-Spam Legislation
          • SPAM Trigger Words
          • SPAM Avoidance Tips
          • Spam Scoring
      • DIGITAL EDITIONS >
        • Digital Edition Requirements
  • MARKETING AUTOMATION
    • Marketing Automation Overview >
      • Define Your Goal
      • Logging In
      • Home Screen Navigation
      • Add New Automation >
        • Building Automation >
          • Automation Controls
          • Automation Canvas
          • Control Properties
  • FORM DESIGNER
    • Form Designer Introduction
    • Logging In
    • Form Home Page
    • Adding A New Form >
      • Initial Set Up >
        • Auto-Submit Form
      • Form Properties
      • Subscriber Login
      • CSS/Styles
      • Form Controls >
        • Querystrings
      • Rules
      • Notifications
      • 3rd Party Output
      • Double Opt-In
      • Summary
  • UAD
    • Dashboard
    • AUDIENCE VIEWS >
      • Consensus
      • Recency
      • Product
      • Cross Product
      • Record
      • Brand
    • Sales View
    • Markets >
      • Creating Markets
      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
        • Circulation Filter
        • Activity Filter
        • Adhoc Filter
        • Saved Filters
        • Reading Filter Results
        • DOWNLOAD / EXPORT >
          • Data Masking
          • Download/Export Records
          • Download Template Setup
      • UAD REPORTING >
        • CrossTab Report
        • Demographic Reports >
          • Product Report - Pubcode
        • Geographic Reports
        • Company View
        • Email View
      • View Filters
      • Scheduled Export
      • Filter Comparison
      • Filter Category
      • Filter Segmentation
      • Question Category
    • CAMPAIGNS >
      • View Campaigns
      • Campaign Comparison
    • TOOLS >
      • GeoCoding
      • Summary Report
      • Record View Setup
      • Brand Setup
      • User Brand Setup
      • Download Template Setup
      • Merge Subscriber
      • CrossTab Report Setup
      • UserData Mask Setup
      • Custom Scoring
    • UAD RESOURCES >
      • UAD API Documentation
      • Merge/ Purge Process
      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
        • Highest Clicked Topic
        • Job Title [Function]
        • Nth Query
        • Product Count - Adhoc
        • Product Cross-Engagement
        • Subscriber Score
        • Topic Interest
        • URL Clicks
  • AMS
    • AMS >
      • SUBSCRIBER RECORDS >
        • Search Records
        • Edit Records
        • Unsubscribe/Reactivate
        • Free/Paid
        • New Record
        • Potential Match
        • Add/Remove Records
        • View Batch History
      • AMS REPORTING >
        • Reporting Tool
        • Report Builder
        • AMS Report Examples
      • OPEN / CLOSE IMPORTS >
        • Open/Close
        • AMS Filters >
          • Creating Filters
          • Save Filters
        • Imports
        • File Validator
        • File Mapper Wizard
        • File Status
        • Edit File Mapping
        • Add Remove
        • Issue Splits
        • Complimentary Imports
      • Wave Mailings
      • Logging Out
      • AMS RESOURCES >
        • Code Sheet Viewer
        • Append/Update Process
        • Record Removal Process
  • DATA COMPARE
    • Navigating Data Compare
    • Add A New File
    • Mapping Columns
    • View Downloads
    • UAD Examples
  • DOMAIN TRACKING
    • Domain Tracking 101 >
      • Additional Data Points
      • How Domains are Tracked
      • GDPR Features for Domain Tracking
  • RESOURCES
    • GDPR Resources >
      • ECN/UAD/AMS File Imports/Exports/APIs
    • Additional Premier Training >
      • Training Checklist
      • Training Methodology
    • CLIENT IMPLEMENTATION >
      • Email Account Structure Guidelines
      • Dimension Mapping
      • System Maintenance
      • Product Inventory
    • Client Webinars
    • Glossary
    • Single Sign-On >
      • Best Practices
      • Admin Roles Defined
      • User Permission Glossary
      • User Role Types >
        • Predefined Customer Roles >
          • EMAIL ROLES
      • Navigating Accounts
      • Edit Your Profile
      • Users - View, Edit & Add
      • Roles - Creating & Customizing
    • Manage Preferences
    • Product Release >
      • Release Notes, December 2018
      • Feature Release 09/21/18
      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
      • October 2016 Product Release
      • September 2016 Release
      • August 2016 Product Release
      • June 2016 Product Release
      • Feb 2016 Product Release
      • 2014-2015 Product Releases
    • Supported Browsers
  • SUPPORT
    • KM Support Portal Instructions
    • KM Support Portal FAQs
kmLearning Center

Email Marketing Training Curriculum


Sessions (90 minutes each)

Email 101 – 
Email User Interface Overview including layout, functions, features and general navigation of the application; including basic list management and set up of Email Campaigns

​Email 102 – List Creation and Management, Content/Message Creation and Management, Email Campaign Deployment and Management
  • This session will delve into how to import, add and edit your subscriber profiles.  KM will discuss manging your folders and groups within the email tool to help keep your lists organized.  KM will show you how to set up and use Filters and User Defined Fields to help segment your groups and improve your email performance.
  • By fully utilizing KM’s WYSIWYG editor, create engaging email content to include in your email messages.  This course will point your team in the right direction for designing their own email content, as well as cover some basic email design templates.  
  • This session will explain the difference between scheduling a regular campaign, sending a test campaign to a small list of subscribers, creating an A/B campaign and then utilizing the Champion Campaign (winner of the A/B Campaign).  This will incorporate choosing your list of subscribers from a previously created email group and selecting a suppression list, if needed. 


Email Reporting –
  Review of email audience engagement and campaign performance reports
  • Learn to analyze all your reporting options within the sent campaign reports, group reports and the overall campaign reports to grasp the engagement level of your targeted audience.  This session will delve into the details of analyzing specific campaign performances and the ability to compare mulitple different campaigns with eachother and over a specific date rang.   Also, learn to examine the engagement level of the targeted subscribers, the growth of your group lists, and the specific statistics about the audience members you are sending emails to.

Email Advanced –
 utilizing tracking and analytics, Personalization, Dynamic content and tags, Automated Triggers, Opt-outs/suppression, Subscription management
​
Marketing Automation - COMING SOON!

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