kmLearning Center
  • EMAIL MARKETING
    • GROUPS >
      • Manage Groups >
        • Archive
        • Export Group
        • Search Groups / Profiles >
          • Merge Profile
        • Seed List
        • Edit Profile
        • Standard Profile Fields
        • User Defined Fields (UDFs) >
          • Group Config
        • Subscriber Count
      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
        • Opt-out Levels
        • Opt-out Preference
        • Master Suppression
        • Suppression Reasons
        • Error/Bounce Messages
    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
          • Message Template Categories
        • Dynamic Tags
        • Link Source >
          • Link Alias
        • Message Types
        • Message Type Priority
    • Folders
    • BLASTS / REPORTING >
      • BLASTS >
        • Campaign Types >
          • Quick Test Blast
        • Set Up Blast >
          • Blast Fields
          • DEFINE RECIPIENTS >
            • Select Group(s)
            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
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          • Individual Blast Report
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        • GROUP REPORTS >
          • Audience Engagement Report
          • Click Report (Advertiser Click)
          • Campaign Item (Blast) Statistics Report
          • Group Attribute Report
          • Group Statistics Report
          • List Size Over Time Report
          • Master Suppression Source Report
          • Subscriber On/Off Report
          • Flash Report
        • Scheduled Reports
        • TRACKING & ANALYTICS >
          • Conversion Tracking
          • Google Analytics >
            • Google Analytics Domain Selection
          • Omniture Tracking
          • Topic Codes
    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
        • Unsubscribe Landing Page
        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
      • Message Threshold
      • Gateway
    • EMAIL RESOURCES >
      • Email Marketing API
      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
        • SPAM >
          • Anti-Spam Legislation
          • SPAM Trigger Words
          • SPAM Avoidance Tips
          • Spam Scoring
      • DIGITAL EDITIONS >
        • Digital Edition Requirements
  • MARKETING AUTOMATION
    • Marketing Automation Overview >
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      • Recency
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    • Markets >
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      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
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        • DOWNLOAD / EXPORT >
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          • Download/Export Records
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      • UAD REPORTING >
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        • Company View
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      • View Filters
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      • Filter Comparison
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      • Question Category
    • CAMPAIGNS >
      • View Campaigns
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    • TOOLS >
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      • Custom Scoring
    • UAD RESOURCES >
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      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
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  • AMS
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      • AMS RESOURCES >
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  • DATA COMPARE
    • Navigating Data Compare
    • Add A New File
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  • DOMAIN TRACKING
    • Domain Tracking 101 >
      • Additional Data Points
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  • RESOURCES
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    • Additional Premier Training >
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    • CLIENT IMPLEMENTATION >
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      • Dimension Mapping
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      • Product Inventory
    • Client Webinars
    • Glossary
    • Single Sign-On >
      • Best Practices
      • Admin Roles Defined
      • User Permission Glossary
      • User Role Types >
        • Predefined Customer Roles >
          • EMAIL ROLES
      • Navigating Accounts
      • Edit Your Profile
      • Users - View, Edit & Add
      • Roles - Creating & Customizing
    • Manage Preferences
    • Product Release >
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      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
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      • August 2016 Product Release
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      • Feb 2016 Product Release
      • 2014-2015 Product Releases
    • Supported Browsers
  • SUPPORT
    • KM Support Portal Instructions
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  • EMAIL MARKETING
    • GROUPS >
      • Manage Groups >
        • Archive
        • Export Group
        • Search Groups / Profiles >
          • Merge Profile
        • Seed List
        • Edit Profile
        • Standard Profile Fields
        • User Defined Fields (UDFs) >
          • Group Config
        • Subscriber Count
      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
        • Opt-out Levels
        • Opt-out Preference
        • Master Suppression
        • Suppression Reasons
        • Error/Bounce Messages
    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
          • Message Template Categories
        • Dynamic Tags
        • Link Source >
          • Link Alias
        • Message Types
        • Message Type Priority
    • Folders
    • BLASTS / REPORTING >
      • BLASTS >
        • Campaign Types >
          • Quick Test Blast
        • Set Up Blast >
          • Blast Fields
          • DEFINE RECIPIENTS >
            • Select Group(s)
            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
        • Report Categories
        • BLAST REPORTS >
          • A/B Summary Report
          • Blast Reporting
          • Campaign Report Definitions
          • Blast Report Samples
          • Campaign Statistics Report
          • Champion Audit Report
          • Click-Through Reports
          • Delivery Report
          • Emails Delivered by Percentage Report
          • Email Fatigue Report
          • Email Performance by Domain
          • Email Preview Report
          • How Opens are Tracked
          • Individual Blast Report
          • Link Report
          • Performance by Day & Time Report
          • Top Evangelists Report
          • Undeliverable Report
          • Unsubscribe Reason Report
        • GROUP REPORTS >
          • Audience Engagement Report
          • Click Report (Advertiser Click)
          • Campaign Item (Blast) Statistics Report
          • Group Attribute Report
          • Group Statistics Report
          • List Size Over Time Report
          • Master Suppression Source Report
          • Subscriber On/Off Report
          • Flash Report
        • Scheduled Reports
        • TRACKING & ANALYTICS >
          • Conversion Tracking
          • Google Analytics >
            • Google Analytics Domain Selection
          • Omniture Tracking
          • Topic Codes
    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
        • Unsubscribe Landing Page
        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
      • Message Threshold
      • Gateway
    • EMAIL RESOURCES >
      • Email Marketing API
      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
        • SPAM >
          • Anti-Spam Legislation
          • SPAM Trigger Words
          • SPAM Avoidance Tips
          • Spam Scoring
      • DIGITAL EDITIONS >
        • Digital Edition Requirements
  • MARKETING AUTOMATION
    • Marketing Automation Overview >
      • Define Your Goal
      • Logging In
      • Home Screen Navigation
      • Add New Automation >
        • Building Automation >
          • Automation Controls
          • Automation Canvas
          • Control Properties
  • FORM DESIGNER
    • Form Designer Introduction
    • Logging In
    • Form Home Page
    • Adding A New Form >
      • Initial Set Up >
        • Auto-Submit Form
      • Form Properties
      • Subscriber Login
      • CSS/Styles
      • Form Controls >
        • Querystrings
      • Rules
      • Notifications
      • 3rd Party Output
      • Double Opt-In
      • Summary
  • UAD
    • Dashboard
    • AUDIENCE VIEWS >
      • Consensus
      • Recency
      • Product
      • Cross Product
      • Record
      • Brand
    • Sales View
    • Markets >
      • Creating Markets
      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
        • Circulation Filter
        • Activity Filter
        • Adhoc Filter
        • Saved Filters
        • Reading Filter Results
        • DOWNLOAD / EXPORT >
          • Data Masking
          • Download/Export Records
          • Download Template Setup
      • UAD REPORTING >
        • CrossTab Report
        • Demographic Reports >
          • Product Report - Pubcode
        • Geographic Reports
        • Company View
        • Email View
      • View Filters
      • Scheduled Export
      • Filter Comparison
      • Filter Category
      • Filter Segmentation
      • Question Category
    • CAMPAIGNS >
      • View Campaigns
      • Campaign Comparison
    • TOOLS >
      • GeoCoding
      • Summary Report
      • Record View Setup
      • Brand Setup
      • User Brand Setup
      • Download Template Setup
      • Merge Subscriber
      • CrossTab Report Setup
      • UserData Mask Setup
      • Custom Scoring
    • UAD RESOURCES >
      • UAD API Documentation
      • Merge/ Purge Process
      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
        • Highest Clicked Topic
        • Job Title [Function]
        • Nth Query
        • Product Count - Adhoc
        • Product Cross-Engagement
        • Subscriber Score
        • Topic Interest
        • URL Clicks
  • AMS
    • AMS >
      • SUBSCRIBER RECORDS >
        • Search Records
        • Edit Records
        • Unsubscribe/Reactivate
        • Free/Paid
        • New Record
        • Potential Match
        • Add/Remove Records
        • View Batch History
      • AMS REPORTING >
        • Reporting Tool
        • Report Builder
        • AMS Report Examples
      • OPEN / CLOSE IMPORTS >
        • Open/Close
        • AMS Filters >
          • Creating Filters
          • Save Filters
        • Imports
        • File Validator
        • File Mapper Wizard
        • File Status
        • Edit File Mapping
        • Add Remove
        • Issue Splits
        • Complimentary Imports
      • Wave Mailings
      • Logging Out
      • AMS RESOURCES >
        • Code Sheet Viewer
        • Append/Update Process
        • Record Removal Process
  • DATA COMPARE
    • Navigating Data Compare
    • Add A New File
    • Mapping Columns
    • View Downloads
    • UAD Examples
  • DOMAIN TRACKING
    • Domain Tracking 101 >
      • Additional Data Points
      • How Domains are Tracked
      • GDPR Features for Domain Tracking
  • RESOURCES
    • GDPR Resources >
      • ECN/UAD/AMS File Imports/Exports/APIs
    • Additional Premier Training >
      • Training Checklist
      • Training Methodology
    • CLIENT IMPLEMENTATION >
      • Email Account Structure Guidelines
      • Dimension Mapping
      • System Maintenance
      • Product Inventory
    • Client Webinars
    • Glossary
    • Single Sign-On >
      • Best Practices
      • Admin Roles Defined
      • User Permission Glossary
      • User Role Types >
        • Predefined Customer Roles >
          • EMAIL ROLES
      • Navigating Accounts
      • Edit Your Profile
      • Users - View, Edit & Add
      • Roles - Creating & Customizing
    • Manage Preferences
    • Product Release >
      • Release Notes, December 2018
      • Feature Release 09/21/18
      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
      • October 2016 Product Release
      • September 2016 Release
      • August 2016 Product Release
      • June 2016 Product Release
      • Feb 2016 Product Release
      • 2014-2015 Product Releases
    • Supported Browsers
  • SUPPORT
    • KM Support Portal Instructions
    • KM Support Portal FAQs
kmLearning Center

Email Account Structure Guidelines

Part of your implementation at KM will include decisions around your Email Account Structure. Use the information below to assist in your decisions.

TYPES OF ACCOUNTS
​

Subscriber Accounts:
You will have what are known as Subscriber Accounts in your Channel. These accounts are linked to your other platforms at KM such as AMS or UAD; but not used for any kind of sending or deployment. Subscriber Accounts house your subscriber data within the email tool. Often times, there is a separate Subscriber Account for each of you titles, as well as one that is an access point to your UAD:
Picture
It is common for the majority of your users to not have access to the Subscriber accounts.

Editorial Accounts:
These are most commonly used for your Newsletter Deployments.
 
Third Party Accounts:
We recommend keeping your Third Party deployments in a separate account to maintain your IP reputation. The origin of a 3rd Party send isn’t always through the opt-in process, thus causing an impact to the subscriber activity (jeopardizing your opens, clicks, etc.) which will in turn impact your reporting and IP/Domain reputation.
 
Circulation Accounts:
Designed for your New Name, Re-Qualification, Renewal, and Digital Edition notification deployments.
​
Other Accounts:
Many clients opt for additional accounts for things like Surveys, Marketing, Webinars, etc. Your Email Marketing Specialist can recommend best practices for these types of sends. 

OPT-OUT CONSIDERATIONS

Knowledge Marketing has two pages for Opt-Outs:
  • Unsubscribe Page
  • Subscription Management Page

Each is customizable, but there are a few things to note. Each account will support ONE Unsubscribe Page. Each Channel will support an unlimited number of Subscription Management Pages. This is important to note while you are setting up your account structure. Take the following for example.

You have two newsletters: Single Mingle Newsletter and Travel Daily Newsletter. If it is imperative that your subscribers opt out from branded pages, you will need at least two Editorial Accounts; one for Single Mingle and one for Travel Daily in order to support two Custom Unsubscribe Pages. Custom Unsubscribe Pages offer a Master Suppression Option. If selected, a subscriber will suppress themselves from receiving anything out of that account. Click here to read more about Custom Unsubscribe pages.

Subscription Management Pages operate slightly different. Subscription Management Pages span across multiple accounts and are designed with cross-promotion in mind. You can design these pages to offer like-minded products to your clients. Click here to read more about Subscription Management pages. 

USERS AND PERMISSIONS

The final consideration for your account set up is your Permissions and Users. You can assign varying levels of permission to your users on an account-by-account basis or full access to your Channel. Take the Newsletter example from above. If you have a user, Jane Doe, who needs access to all things Single Mingle, but should not have any access to Travel Daily, you will want to separate those accounts. Once a user’s role is assigned, it applies to that whole account. Read more about Users and Permissions here. 

COMMON PRACTICES

Based on the size of your organization and the pieces you’ve learned from above, there are two common practices for Account Structure.

STRUCTURE A: 
Example shows 3 Magazines

  • CLIENT Third Party Emails
  • Title A Circulation
    • New Name Efforts
    • Requal Emails
    • Digital Edition Notifications
  • Title A Editorial
    • Newsletters
    • Events
    • Webinars
    • Whitepapers
  • Title A Subscribers Title B Circulation
    • New Name Efforts
    • Requal Emails
    • Digital Edition Notifications
  • Title B Editorial
    • Newsletters
    • Events
    • Webinars
    • Whitepapers
  • Title B Subscribers
  • Title C Circulation
    • New Name Efforts
    • Requal Emails
    • Digital Edition Notifications
  • Title C Editorial
    • Newsletters
    • Events
    • Webinars
    • Whitepapers
  • Title C Subscribers
 

Pros:
This structure allows a unique, branded Unsubscribe page. If your Unsubscribe Page uses the Master Suppression option, your subscribers will only be Master Suppressed from the one account that the received blast was deployed from. The level of permissions can be set so that a User who has access to Title A does not have access to Title B.

Cons:
This structure requires more set-up initially. Many of your users will need multiple roles granted. Once set up, this structure requires little maintenance from a Roles perspective.
STRUCTURE B: 
Example shows 3 Magazines

  • CLIENT Third Party Emails
  • All Titles Circulation
    • New Name Efforts
    • Requal Emails
    • Digital Edition Notifications
  • All Titles Editorial
    • Newsletters
    • Events
    • Webinars
    • Whitepapers
  • Title A Subscribers
  • Title B Subscribers
  • Title C Subscribers
 

Pros:
This structure is simple to set up from a User’s perspective. There is also less set-up required in terms of Custom pages (Unsubscribe & Subscription Management).
​
Cons:
Custom Unsubscribe pages are by account. When a subscriber reaches your Editorial Account Unsubscribe Page, it will need to be branded to support all of the titles that are deployed from that account. If Master Suppression is selected by a subscriber, they will be Suppressed from all emails out of that account, possibly unbeknownst to them.
 ​

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