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  • EMAIL MARKETING
    • GROUPS >
      • Manage Groups >
        • Archive
        • Export Group
        • Search Groups / Profiles >
          • Merge Profile
        • Seed List
        • Edit Profile
        • Standard Profile Fields
        • User Defined Fields (UDFs) >
          • Group Config
        • Subscriber Count
      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
        • Opt-out Levels
        • Opt-out Preference
        • Master Suppression
        • Suppression Reasons
        • Error/Bounce Messages
    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
          • Message Template Categories
        • Dynamic Tags
        • Link Source >
          • Link Alias
        • Message Types
        • Message Type Priority
    • Folders
    • BLASTS / REPORTING >
      • BLASTS >
        • Campaign Types >
          • Quick Test Blast
        • Set Up Blast >
          • Blast Fields
          • DEFINE RECIPIENTS >
            • Select Group(s)
            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
        • Report Categories
        • BLAST REPORTS >
          • A/B Summary Report
          • Blast Reporting
          • Campaign Report Definitions
          • Blast Report Samples
          • Campaign Statistics Report
          • Champion Audit Report
          • Click-Through Reports
          • Delivery Report
          • Emails Delivered by Percentage Report
          • Email Fatigue Report
          • Email Performance by Domain
          • Email Preview Report
          • How Opens are Tracked
          • Individual Blast Report
          • Link Report
          • Performance by Day & Time Report
          • Top Evangelists Report
          • Undeliverable Report
          • Unsubscribe Reason Report
        • GROUP REPORTS >
          • Audience Engagement Report
          • Click Report (Advertiser Click)
          • Campaign Item (Blast) Statistics Report
          • Group Attribute Report
          • Group Statistics Report
          • List Size Over Time Report
          • Master Suppression Source Report
          • Subscriber On/Off Report
          • Flash Report
        • Scheduled Reports
        • TRACKING & ANALYTICS >
          • Conversion Tracking
          • Google Analytics >
            • Google Analytics Domain Selection
          • Omniture Tracking
          • Topic Codes
    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
        • Unsubscribe Landing Page
        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
      • Message Threshold
      • Gateway
    • EMAIL RESOURCES >
      • Email Marketing API
      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
        • SPAM >
          • Anti-Spam Legislation
          • SPAM Trigger Words
          • SPAM Avoidance Tips
          • Spam Scoring
      • DIGITAL EDITIONS >
        • Digital Edition Requirements
  • MARKETING AUTOMATION
    • Marketing Automation Overview >
      • Define Your Goal
      • Logging In
      • Home Screen Navigation
      • Add New Automation >
        • Building Automation >
          • Automation Controls
          • Automation Canvas
          • Control Properties
  • FORM DESIGNER
    • Form Designer Introduction
    • Logging In
    • Form Home Page
    • Adding A New Form >
      • Initial Set Up >
        • Auto-Submit Form
      • Form Properties
      • Subscriber Login
      • CSS/Styles
      • Form Controls >
        • Querystrings
      • Rules
      • Notifications
      • 3rd Party Output
      • Double Opt-In
      • Summary
  • UAD
    • Dashboard
    • AUDIENCE VIEWS >
      • Consensus
      • Recency
      • Product
      • Cross Product
      • Record
      • Brand
    • Sales View
    • Markets >
      • Creating Markets
      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
        • Circulation Filter
        • Activity Filter
        • Adhoc Filter
        • Saved Filters
        • Reading Filter Results
        • DOWNLOAD / EXPORT >
          • Data Masking
          • Download/Export Records
          • Download Template Setup
      • UAD REPORTING >
        • CrossTab Report
        • Demographic Reports >
          • Product Report - Pubcode
        • Geographic Reports
        • Company View
        • Email View
      • View Filters
      • Scheduled Export
      • Filter Comparison
      • Filter Category
      • Filter Segmentation
      • Question Category
    • CAMPAIGNS >
      • View Campaigns
      • Campaign Comparison
    • TOOLS >
      • GeoCoding
      • Summary Report
      • Record View Setup
      • Brand Setup
      • User Brand Setup
      • Download Template Setup
      • Merge Subscriber
      • CrossTab Report Setup
      • UserData Mask Setup
      • Custom Scoring
    • UAD RESOURCES >
      • UAD API Documentation
      • Merge/ Purge Process
      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
        • Highest Clicked Topic
        • Job Title [Function]
        • Nth Query
        • Product Count - Adhoc
        • Product Cross-Engagement
        • Subscriber Score
        • Topic Interest
        • URL Clicks
  • AMS
    • AMS >
      • SUBSCRIBER RECORDS >
        • Search Records
        • Edit Records
        • Unsubscribe/Reactivate
        • Free/Paid
        • New Record
        • Potential Match
        • Add/Remove Records
        • View Batch History
      • AMS REPORTING >
        • Reporting Tool
        • Report Builder
        • AMS Report Examples
      • OPEN / CLOSE IMPORTS >
        • Open/Close
        • AMS Filters >
          • Creating Filters
          • Save Filters
        • Imports
        • File Validator
        • File Mapper Wizard
        • File Status
        • Edit File Mapping
        • Add Remove
        • Issue Splits
        • Complimentary Imports
      • Wave Mailings
      • Logging Out
      • AMS RESOURCES >
        • Code Sheet Viewer
        • Append/Update Process
        • Record Removal Process
  • DATA COMPARE
    • Navigating Data Compare
    • Add A New File
    • Mapping Columns
    • View Downloads
    • UAD Examples
  • DOMAIN TRACKING
    • Domain Tracking 101 >
      • Additional Data Points
      • How Domains are Tracked
      • GDPR Features for Domain Tracking
  • RESOURCES
    • GDPR Resources >
      • ECN/UAD/AMS File Imports/Exports/APIs
    • Additional Premier Training >
      • Training Checklist
      • Training Methodology
    • CLIENT IMPLEMENTATION >
      • Email Account Structure Guidelines
      • Dimension Mapping
      • System Maintenance
      • Product Inventory
    • Client Webinars
    • Glossary
    • Single Sign-On >
      • Best Practices
      • Admin Roles Defined
      • User Permission Glossary
      • User Role Types >
        • Predefined Customer Roles >
          • EMAIL ROLES
      • Navigating Accounts
      • Edit Your Profile
      • Users - View, Edit & Add
      • Roles - Creating & Customizing
    • Manage Preferences
    • Product Release >
      • Release Notes, December 2018
      • Feature Release 09/21/18
      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
      • October 2016 Product Release
      • September 2016 Release
      • August 2016 Product Release
      • June 2016 Product Release
      • Feb 2016 Product Release
      • 2014-2015 Product Releases
    • Supported Browsers
  • SUPPORT
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kmLearning Center

Demographic Comparison - Consensus vs Most Recent data

USE CASE EXAMPLE:  You would like to run a demographic comparison of everyone who currently has a specific job title versus everyone who has ever had that specific job title.  

Utilizing Consensus View, Recency View, Saved Filters and Filter Comparison - you have the ability to compare an overall demographic selection (Job Title) to the most recent demographic data (most current Job Title).

​In Consensus View - select the specific demographic (example:  Job Title = Marketing and Sales).  The example below lists that 9,032 subscribers have answered that their job title is or has been in Marketing and Sales when they have signed up for a product.  This demographic is tied to their record, whether it is their current or past job title.  Save this filter.
Picture
In Recency View - select the same specific demographic (example:  Job Title = Marketing and Sales).  The example below lists that 7,223 subscribers are currently in the job title of Marketing and Sales, since it is the most recent data.  Save this filter.
Picture
Within the Filters tab, select Filter Comparison.  Choose the two filters that you had created within Consensus and Recency View (example:  Marketing & Sales Current Job Titles AND Marketing & Sales Job Titles).  Click to View Report.
Picture
In the below image, the details tab shows that 7,223 subscribers are CURRENTLY in the job title of Marketing and Sales (they reside in both saved filters).  And 1,809 subscribers were at one point in a job title of Marketing and Sales, but not currently.  The 1,809 subscribers who are not currently in Marketing and Sales have had a job title change due to any number of reasons, such as a job promotion or change of company. 
Picture
In the above example, if you click to download the 1,809 subscribers who are no longer in Marketing and Sales, you can choose on the Download/Export Records window to include only the most recent data (check the box).  This would display the most recent job titles in the download, rather the overall consensus answers.
Picture
The summary tab displays a visual comparison of the separate filters.
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