Demographic Comparison - Consensus vs Most Recent data
USE CASE EXAMPLE: You would like to run a demographic comparison of everyone who currently has a specific job title versus everyone who has ever had that specific job title.
Utilizing Consensus View, Recency View, Saved Filters and Filter Comparison - you have the ability to compare an overall demographic selection (Job Title) to the most recent demographic data (most current Job Title).
In Consensus View - select the specific demographic (example: Job Title = Marketing and Sales). The example below lists that 9,032 subscribers have answered that their job title is or has been in Marketing and Sales when they have signed up for a product. This demographic is tied to their record, whether it is their current or past job title. Save this filter.
Utilizing Consensus View, Recency View, Saved Filters and Filter Comparison - you have the ability to compare an overall demographic selection (Job Title) to the most recent demographic data (most current Job Title).
In Consensus View - select the specific demographic (example: Job Title = Marketing and Sales). The example below lists that 9,032 subscribers have answered that their job title is or has been in Marketing and Sales when they have signed up for a product. This demographic is tied to their record, whether it is their current or past job title. Save this filter.
In Recency View - select the same specific demographic (example: Job Title = Marketing and Sales). The example below lists that 7,223 subscribers are currently in the job title of Marketing and Sales, since it is the most recent data. Save this filter.
Within the Filters tab, select Filter Comparison. Choose the two filters that you had created within Consensus and Recency View (example: Marketing & Sales Current Job Titles AND Marketing & Sales Job Titles). Click to View Report.
In the below image, the details tab shows that 7,223 subscribers are CURRENTLY in the job title of Marketing and Sales (they reside in both saved filters). And 1,809 subscribers were at one point in a job title of Marketing and Sales, but not currently. The 1,809 subscribers who are not currently in Marketing and Sales have had a job title change due to any number of reasons, such as a job promotion or change of company.
In the above example, if you click to download the 1,809 subscribers who are no longer in Marketing and Sales, you can choose on the Download/Export Records window to include only the most recent data (check the box). This would display the most recent job titles in the download, rather the overall consensus answers.
The summary tab displays a visual comparison of the separate filters.
