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  • EMAIL MARKETING
    • GROUPS >
      • Manage Groups >
        • Archive
        • Export Group
        • Search Groups / Profiles >
          • Merge Profile
        • Seed List
        • Edit Profile
        • Standard Profile Fields
        • User Defined Fields (UDFs) >
          • Group Config
        • Subscriber Count
      • Add Group
      • Add Emails
      • FILTERS >
        • Smart Filters
        • Custom Filters
        • Copy Filter
      • IMPORT DATA >
        • Manual Import
        • API Import
        • FTP Import
      • SUPPRESSION >
        • PERSONALIZATION >
          • CodeSnippets
          • PURLs
        • Group Suppression Types
        • Opt-out Levels
        • Opt-out Preference
        • Master Suppression
        • Suppression Reasons
        • Error/Bounce Messages
    • Content / Messages >
      • MANAGE CONTENT >
        • Create Content >
          • WYSIWYG Editor. >
            • ALT Text for Images
            • Encoded URLs
            • RSS Feed
          • Design Templates >
            • Responsive Design
          • HTML Upload
          • Preheader Text
      • MANAGE MESSAGES >
        • Create Message >
          • Message Template Categories
        • Dynamic Tags
        • Link Source >
          • Link Alias
        • Message Types
        • Message Type Priority
    • Folders
    • BLASTS / REPORTING >
      • BLASTS >
        • Campaign Types >
          • Quick Test Blast
        • Set Up Blast >
          • Blast Fields
          • DEFINE RECIPIENTS >
            • Select Group(s)
            • Select Suppress Group(s)
            • Using Filters
          • DEFINE MESSAGE >
            • Blast Envelope >
              • Adding / Editing Blast Envelopes
              • Emojis in Subject Lines
            • Dynamic Personalization
          • Social Integration Options
          • Message Summary
          • SCHEDULE / SEND >
            • Tracking Options
            • Opt-out Preference
            • Google Image Cache Buster
            • Schedule Report
            • Email Preview
            • Schedule Blast
        • TRIGGERED EMAILS >
          • Message Triggers >
            • Use Case for Message Triggers
          • Smart Segment Filters
        • Campaign Item Templates
        • Manage Campaigns
      • REPORTING >
        • Report Categories
        • BLAST REPORTS >
          • A/B Summary Report
          • Blast Reporting
          • Campaign Report Definitions
          • Blast Report Samples
          • Campaign Statistics Report
          • Champion Audit Report
          • Click-Through Reports
          • Delivery Report
          • Emails Delivered by Percentage Report
          • Email Fatigue Report
          • Email Performance by Domain
          • Email Preview Report
          • How Opens are Tracked
          • Individual Blast Report
          • Link Report
          • Performance by Day & Time Report
          • Top Evangelists Report
          • Undeliverable Report
          • Unsubscribe Reason Report
        • GROUP REPORTS >
          • Audience Engagement Report
          • Click Report (Advertiser Click)
          • Campaign Item (Blast) Statistics Report
          • Group Attribute Report
          • Group Statistics Report
          • List Size Over Time Report
          • Master Suppression Source Report
          • Subscriber On/Off Report
          • Flash Report
        • Scheduled Reports
        • TRACKING & ANALYTICS >
          • Conversion Tracking
          • Google Analytics >
            • Google Analytics Domain Selection
          • Omniture Tracking
          • Topic Codes
    • ADMIN / CHANNEL MGMT >
      • Landing Pages >
        • Subscription Management Page
        • Unsubscribe Landing Page
        • Forward to a Friend Landing Page
        • Report Abuse Landing Page
        • Update Email Landing Page
        • Search Email
        • Change Email Address
        • Custom Unsubscribe Page
      • Salesforce Integration
      • Message Threshold
      • Gateway
    • EMAIL RESOURCES >
      • Email Marketing API
      • EMAIL BEST PRACTICES >
        • Advanced List Hygiene
        • Anti-Spam Legislation >
          • UNITED STATES
          • CANADA
          • EUROPE >
            • E-Privacy Directive
            • DPA: Data Protection Act
          • Legislation by Country
        • Email Client Support
        • Email Design Basics
        • Elements of an Engaging Email
        • Best Practices to Improve Email Campaign Performance
        • Supported Languages
        • What to Test for Best Results
        • Whitelisting
        • 5 Basics to Maintaining Email Reputation
        • 5 Tips for Mobile Friendly Email Design
      • DELIVERABILITY >
        • Deliverability Terms
        • Best Practices for Deliverability
        • KM Deliverability Services
        • SPAM >
          • Anti-Spam Legislation
          • SPAM Trigger Words
          • SPAM Avoidance Tips
          • Spam Scoring
      • DIGITAL EDITIONS >
        • Digital Edition Requirements
  • MARKETING AUTOMATION
    • Marketing Automation Overview >
      • Define Your Goal
      • Logging In
      • Home Screen Navigation
      • Add New Automation >
        • Building Automation >
          • Automation Controls
          • Automation Canvas
          • Control Properties
  • FORM DESIGNER
    • Form Designer Introduction
    • Logging In
    • Form Home Page
    • Adding A New Form >
      • Initial Set Up >
        • Auto-Submit Form
      • Form Properties
      • Subscriber Login
      • CSS/Styles
      • Form Controls >
        • Querystrings
      • Rules
      • Notifications
      • 3rd Party Output
      • Double Opt-In
      • Summary
  • UAD
    • Dashboard
    • AUDIENCE VIEWS >
      • Consensus
      • Recency
      • Product
      • Cross Product
      • Record
      • Brand
    • Sales View
    • Markets >
      • Creating Markets
      • Market Comparison
      • Market Use Case Example
    • FILTERS >
      • Standard Filters >
        • Circulation Filter
        • Activity Filter
        • Adhoc Filter
        • Saved Filters
        • Reading Filter Results
        • DOWNLOAD / EXPORT >
          • Data Masking
          • Download/Export Records
          • Download Template Setup
      • UAD REPORTING >
        • CrossTab Report
        • Demographic Reports >
          • Product Report - Pubcode
        • Geographic Reports
        • Company View
        • Email View
      • View Filters
      • Scheduled Export
      • Filter Comparison
      • Filter Category
      • Filter Segmentation
      • Question Category
    • CAMPAIGNS >
      • View Campaigns
      • Campaign Comparison
    • TOOLS >
      • GeoCoding
      • Summary Report
      • Record View Setup
      • Brand Setup
      • User Brand Setup
      • Download Template Setup
      • Merge Subscriber
      • CrossTab Report Setup
      • UserData Mask Setup
      • Custom Scoring
    • UAD RESOURCES >
      • UAD API Documentation
      • Merge/ Purge Process
      • Settings for Opening Docs in Excel
      • USE CASE EXAMPLES >
        • Click Criteria
        • Date Created - Adhoc
        • Deliver Integrated Data to Advertisers
        • Demographic Comparison-Consensus vs Recent Data
        • Email and Website Behavior
        • Event Attendance Analysis
        • GeoLocation-Event Planning
        • Highest Clicked Topic
        • Job Title [Function]
        • Nth Query
        • Product Count - Adhoc
        • Product Cross-Engagement
        • Subscriber Score
        • Topic Interest
        • URL Clicks
  • AMS
    • AMS >
      • SUBSCRIBER RECORDS >
        • Search Records
        • Edit Records
        • Unsubscribe/Reactivate
        • Free/Paid
        • New Record
        • Potential Match
        • Add/Remove Records
        • View Batch History
      • AMS REPORTING >
        • Reporting Tool
        • Report Builder
        • AMS Report Examples
      • OPEN / CLOSE IMPORTS >
        • Open/Close
        • AMS Filters >
          • Creating Filters
          • Save Filters
        • Imports
        • File Validator
        • File Mapper Wizard
        • File Status
        • Edit File Mapping
        • Add Remove
        • Issue Splits
        • Complimentary Imports
      • Wave Mailings
      • Logging Out
      • AMS RESOURCES >
        • Code Sheet Viewer
        • Append/Update Process
        • Record Removal Process
  • DATA COMPARE
    • Navigating Data Compare
    • Add A New File
    • Mapping Columns
    • View Downloads
    • UAD Examples
  • DOMAIN TRACKING
    • Domain Tracking 101 >
      • Additional Data Points
      • How Domains are Tracked
      • GDPR Features for Domain Tracking
  • RESOURCES
    • GDPR Resources >
      • ECN/UAD/AMS File Imports/Exports/APIs
    • Additional Premier Training >
      • Training Checklist
      • Training Methodology
    • CLIENT IMPLEMENTATION >
      • Email Account Structure Guidelines
      • Dimension Mapping
      • System Maintenance
      • Product Inventory
    • Client Webinars
    • Glossary
    • Single Sign-On >
      • Best Practices
      • Admin Roles Defined
      • User Permission Glossary
      • User Role Types >
        • Predefined Customer Roles >
          • EMAIL ROLES
      • Navigating Accounts
      • Edit Your Profile
      • Users - View, Edit & Add
      • Roles - Creating & Customizing
    • Manage Preferences
    • Product Release >
      • Release Notes, December 2018
      • Feature Release 09/21/18
      • May 2017 Product Release
      • February 2017 Product Release
      • November 2016 Product Release
      • October 2016 Product Release
      • September 2016 Release
      • August 2016 Product Release
      • June 2016 Product Release
      • Feb 2016 Product Release
      • 2014-2015 Product Releases
    • Supported Browsers
  • SUPPORT
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Click-Through Reports

To access the Click-Through Reports, select the SENT CAMPAIGN REPORTS under the REPORTS tab.  Click on the +Details for the specific email campaign you wish to view the campaign specifics.  Then, select the graph reports icon for the specific campaign.
Picture
Within the detailed reporting screen, select the Unique or Total Clicks count to view the specific Click-Through Reports.
Picture
The Click-Through Report options are:
  • Top Clicks (which links within the content were clicked most and how many total/unique clicks)
  • Top Visitors (which recipients clicked the most within content of the message)
  • Clicks by Time (what time did the recipients click on the link, which link did they click on, and who clicked; also includes a date range selector, and the ability to select All or Unique Clicks)
  • Clicks HeatMap (a visual picture of email the message with TOTAL clicks per linked called out in a box)

TOP CLICKS
Download specific information about which links within the email content were clicked on the most and which subscribers did the clicking (including the total and unique clicks per URL).
  • Summary = lists campaign item, sends, delivers, clicks, opens & percentages
  • Detail = groups the clicks by URL & which subscriber clicked on the links
Picture
TOP VISITORS
View which specific subscribers were your top visitors and also what their click counts were within your content.
Picture
CLICKS BY TIME
View and download all the click information or the unique click information into a XLS, CSV or TXT file.  The report will list the click time, the specific email address of the subscriber and also what URL/Link Alias that subscriber clicked on.
Picture
CLICKS HEATMAP
View a visual picture of the email message with the total clicks per link called out using a red box to display the total clicks.

NOTE: If you use the same URL in multiple locations within the email content, the same count will show for all the locations of the URL.  If you want separate counts for the various link locations within the content of the email message, you need to differentiate the links.  
Picture
NOTES:
•  If the URL is not a valid link, a unique ECN_id will not be attached. Thus, the link will not appear on the Heat Map for the Campaign Item or individual blast. If the content is updated with a valid URL, the unique ECN_id will be attached at the time of saving the content update.
•  If new content is generated by copying existing content, a new unique ECN_id will be assigned to each URL within the newly generated content.
•   If the Content is changed after an email blast is sent, the heat map will display the clicks based on the current content and may not match the clicks shown on the blast report.
Updated 6/30/15

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