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Audience Views Descriptions
CONSENSUS VIEW: The single, aggregated, de-duped database consisting of all brands, properties and products and consolidating an individual’s information into one unified profile. A consensus record can include multiple responses based on the individual’s product engagement which includes Demographics + Behaviors + Contextual Data.
RECENCY VIEW: Segment your audience based on the most recent demographic data. This will give you the most current data to any demographic question that has been asked and answered.
PRODUCT VIEW: Single Product level statistics and the demographic responses based on incoming source data related to that product.
CROSS PRODUCT VIEW: Compare product level statistics based on 2 or more individual products.
RECORD VIEW: The aggregated, reconciled, normalized, consensus profile with all demographics, email open and click behaviors and website behaviors associated with a single audience member.
BRAND VIEW: A custom consensus view of only the specific products and data dimensions within a created Brand. This view allows access to only the specified products and the corresponding data dimensions that the user has been assigned. Create the Brand(s) with Brand Setup, then associate designated users to those Brands with User Brand Setup.
SALES VIEW: Audience counts and lists based on the predetermined data questions that have been created using Saved Filters. Displays pre-created and saved queries represented as an organized Q&A Library. This view is perfect for those that are not data savvy or who want answers to commonly asked audience questions in an easy to ready format.
COMPANY CONSENSUS VIEW: Presents the total subscribers versus the total unique company locations that those subscribers are part of within Consensus and Product Views.
EMAIL VIEW: Presents the total number of unique email addresses that exist within a specific query. It will display the total record count versus the total unique email count of the audience within Consensus and Product Views.
RECENCY VIEW: Segment your audience based on the most recent demographic data. This will give you the most current data to any demographic question that has been asked and answered.
PRODUCT VIEW: Single Product level statistics and the demographic responses based on incoming source data related to that product.
CROSS PRODUCT VIEW: Compare product level statistics based on 2 or more individual products.
RECORD VIEW: The aggregated, reconciled, normalized, consensus profile with all demographics, email open and click behaviors and website behaviors associated with a single audience member.
BRAND VIEW: A custom consensus view of only the specific products and data dimensions within a created Brand. This view allows access to only the specified products and the corresponding data dimensions that the user has been assigned. Create the Brand(s) with Brand Setup, then associate designated users to those Brands with User Brand Setup.
SALES VIEW: Audience counts and lists based on the predetermined data questions that have been created using Saved Filters. Displays pre-created and saved queries represented as an organized Q&A Library. This view is perfect for those that are not data savvy or who want answers to commonly asked audience questions in an easy to ready format.
COMPANY CONSENSUS VIEW: Presents the total subscribers versus the total unique company locations that those subscribers are part of within Consensus and Product Views.
EMAIL VIEW: Presents the total number of unique email addresses that exist within a specific query. It will display the total record count versus the total unique email count of the audience within Consensus and Product Views.
Click image to download a PDF of the different Audience Views available in the UAD.
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