Sentry Page Protection
Additional Data Points
Additional data points can be set up within Knowledge Marketing’s Domain Tracking to collect information from your webpages aside from the standard data points. The standard data points collected through Domain Tracking include: Email Address, Page URL, Time Stamp, Operating System, Browser Info and IP Address.
You may choose to use additional data points to track things like Topics or Categories assigned to the content directly on your website.
You may choose to use additional data points to track things like Topics or Categories assigned to the content directly on your website.
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Use case: You’d like to set up an additional data point to collect topics of interest from your webpages that are being tracked via Domain Tracking. Once topic data is collected through domain tracking, you’d like this information to correspond with a dimension in the Unified Audience Database (UAD). This would allow you to query filters based on people’s interests and generate more targeted lists.
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Once you have domain tracking enabled for your website, you can then set up the additional data points you’d like to collect by completing the following steps:
Click edit next to the domain
Click edit next to the domain
Under “Additional Data Points (Optional)” enter the following information and click “add” for each data point you wish to collect:
- Data Point Name: This is the name of the data point you’re collecting and will be used to sync data to the UAD later on.
- Source: If collecting data through hidden fields, select “HTML Control”. If you will be imbedding a Cookie on your page, select “Cookie”. If collecting data through a query string, select “Query String”.
- SourceID: This is where your “short name” goes for the data to be collected, much like a User Defined Field (UDF).
Input your sources:
Query String: This allows you to pass additional data points through query string parameters, directly in the URL of your webpage. Below is a sample of adding topical tracking to a page on the KM Learning Center. In this particular instance, we want to add the topic of “DomainTracking” to this URL.
Query String: This allows you to pass additional data points through query string parameters, directly in the URL of your webpage. Below is a sample of adding topical tracking to a page on the KM Learning Center. In this particular instance, we want to add the topic of “DomainTracking” to this URL.
Sample URL using Query String to collect additional Data Point: http://www.kmlearningcenter.com?Topic=DomainTracking
Here is the additional data collected for an email address:
Here is the additional data collected for an email address:
Cookie: This source allows you to pass additional data points through the use of cookies. For example, you may set up a cookie to be dropped that passes a topic of interest when a person submits one of your online newsletter forms. In this sample, we will drop a cookie for the topic of “DomainTracking”.
Sample cookie with JavaScript to collect additional Data Point: document.cookie="Topic=DomainTracking";
*Note: Consult with your web developer to determine the best method of creating cookies on your webpage.
*Note: Consult with your web developer to determine the best method of creating cookies on your webpage.
HTML Control: This source allows you to collect additional data points using hidden HTML fields on your webpage. The below is a sample of using an HTML element to collect a topic of interest in the form of a hidden field. We will collect the topic of “DomainTracking”.
Sample of using a hidden field in your website HTML to collect additional data point:
<input type="hidden" id="Topic" value="DomainTracking" />
Test that the additional data points are being collected:
Click “Users” next to the domain being tested for.
<input type="hidden" id="Topic" value="DomainTracking" />
Test that the additional data points are being collected:
Click “Users” next to the domain being tested for.
Click the +Details button next to the email address you tested with.
Click on the “Additional Data Points” tab.
Work with your Account Manager to set up a dimension to capture any additional data points in your Unified Audience Database (UAD). Note: It is best to set up a separate dimension for each website. The data will synchronize with the UAD nightly.
Created 1/08/20016