Five Basics to Maintaining Email Reputation
1. ASK PERMISSION
Reduce SPAM blocking by following permission-based email marketing. If your subscribers have opted-in for a certain type of email communication from you (such as a newsletter), don’t assume that they would also like to receive other messages (such as promotional emails or offers). Be sure to honor your subscribers’ preferences.
2. KEEP A CLEAN LIST & AVOID TRAPS
List hygiene is the process of removing “bad” addresses in a timely manner. Good list hygiene practices are essential to avoiding spam traps and keeping your bounce rates low, which are key drivers of your reputation. There is no better way to assure consistent deliverability success than by regularly cleansing your list of hard bounces, unknown users and other inactive addresses.
3. USE A DOUBLE OPT-IN (Welcome Message)
Welcome messages (like other transactional emails) are more than confirmations: they’re an opportunity to engage with subscribers and build a solid relationship. Using double opt-in also helps to avoid getting blacklisted.
4. FOLLOW THE LAW (Best Practices)
Comply with the federal CAN-SPAM law.
• Have a working unsubscribe mechanism in the footer and/or header of all email communications.
• Make sure the removal can be done easily.
• Include your official business street address in the footer of all email communications. This should be your corporate headquarters or another address where official communications are handled.
• Process all unsubscribe requests within 10 business days.
5. SEND RELEVENT & PROPERLY FORMATTED EMAILS (Best Practices)
Reduce SPAM blocking by following permission-based email marketing. If your subscribers have opted-in for a certain type of email communication from you (such as a newsletter), don’t assume that they would also like to receive other messages (such as promotional emails or offers). Be sure to honor your subscribers’ preferences.
2. KEEP A CLEAN LIST & AVOID TRAPS
List hygiene is the process of removing “bad” addresses in a timely manner. Good list hygiene practices are essential to avoiding spam traps and keeping your bounce rates low, which are key drivers of your reputation. There is no better way to assure consistent deliverability success than by regularly cleansing your list of hard bounces, unknown users and other inactive addresses.
3. USE A DOUBLE OPT-IN (Welcome Message)
Welcome messages (like other transactional emails) are more than confirmations: they’re an opportunity to engage with subscribers and build a solid relationship. Using double opt-in also helps to avoid getting blacklisted.
4. FOLLOW THE LAW (Best Practices)
Comply with the federal CAN-SPAM law.
• Have a working unsubscribe mechanism in the footer and/or header of all email communications.
• Make sure the removal can be done easily.
• Include your official business street address in the footer of all email communications. This should be your corporate headquarters or another address where official communications are handled.
• Process all unsubscribe requests within 10 business days.
5. SEND RELEVENT & PROPERLY FORMATTED EMAILS (Best Practices)